Candle accessories can also be culprits leading to candle fires, so be sure to check with your suppliers regarding the product you are putting on your shelves. Candle rings are required to pass a flammability test, or be labeled if it does not pass.
Candle burners and potpourri burners have been subject to several recalls in the last few years and can burn with very high flame heights—multiple in-use tests on these products are required before they are put into the marketplace.

Wicks should be trimmed to 1/4 in. each time before burning to avoid uneven burning, dripping or flaring. Photo courtesy of the National Candle Association (NCA) |
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Finally, candleholder stability is another item to look for. Stability tilt tests can be performed on a freestanding candle to assess the candleholder’s stability rate and ability to withstand tipover.
To Burn or Not to Burn
Burning candles in the retail selling environment can be tricky business, although if done safely, can persuade the impulse buyer. Enticing aromas and the lull of a soothing flame not only attract buyers, they also enhance the overall ambience of your store.
However, check with your insurance carrier and owner of the building (when appropriate) to ensure that there are no candle burning restrictions for your store.
Also, some local fire codes prohibit burning candles within commercial environments, so check your local fire ordinances to make sure you are in the clear.
“In general, if candle burning is permitted, we would recommend a lighted candle only be placed at the check-out area, or a position in the store where there is always someone to watch the candle,” Miller warns. “It needs to be in a proper candle holder, on a heat-resistant surface and away from other combustibles.” This would
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An estimated 80 percent of all candles sold in the United States are scented, and industry experts believe there are an estimated 10,000 different candle scents available on the consumer market. In fact, scented candles are the No. 1 choice of U.S. consumers for home fragrancing. Here are the National Candle Association’s (NCA) latest popular candle scents:
Kitchen Aromas—Favorites in this category include vanilla (the most popular for almost a decade), cinnamon, coffee, mocha, gingerbread, pumpkin, apple pie, brown sugar and hazelnut.
Fruits—Citrus and apple scents lead this group, followed by peach, black cherry and melon.
Florals—Soft and light floral scents continue to thrive, including lavender, lilac, rose, peony, jasmine and gardenia.
Spa/Zen—Anything associated with relaxation and mood enhancement is big, especially ginger, mint, eucalyptus, sandalwood, green tea and ylang ylang.
Fantasy—A relatively new category, these popular fragrances include ocean breeze, rain, fresh laundry, etc. |
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